The non-fungible token (NFT) market and metaverse seem to retest mainstream adoption after a short market dump in June, with two rapidly evolving spaces now attracting institutions, investors and brands. The Tennessee whisky brand “Jack Daniels” is the latest brand showing interest in joining the NFT and Metaverse spaces.
Jack Daniels Joins The Metaverse
In a September 19 blog post, Mike Kondoudis, the intellectual property trademark attorney, confirmed that Jack Daniels applied for three trademarks for metaverse and NFTs with the United States Patent and Trademark Office (USPTO) on September 13.
Virtual whiskey?#JackDaniels has filed a new trademark application claiming plans to sell:
▶️ NFT-authenticated media
▶️ Virtual beverages, barware, and clothing
▶️ Digital wallets and collectibles#NFT #NFTs #Metaverse #Web3 #Crypto #JackLivesHere pic.twitter.com/3xgq8GkYAE
— Mike Kondoudis (@KondoudisLaw) September 19, 2022
According to Kondoudis, Jack Daniels intends to sell NFT-authenticated media that could include video, audio, artwork, and text related to beverages, barware and clothing. The trademark will also cover downloadable digital goods, which could be the computer featuring Jack Daniels branded items.
Furthermore, the company has also filed a trademark application for downloadable computer software that provides information in the field of beverages and software that Jack Daniels could use as a digital wallet.
Other Brands Eying The Metaverse Space
Jack Daniel now joins several notable individuals, companies and brands that have already applied for metaverse and NFT-related trademarks with the United States trademark regulator for various purposes in the past few months.
Earlier this month, luxury fashion brand Hermes filed its trademark application for different virtual assets, including currencies, virtual goods marketplaces, virtual clothing, fashion show and non-fungible tokens (NFTs).
On August 30, Sony Music Entertainment also applied for a trademark covering music, podcast production, artist management, marketing services, distribution, promotion, advertising, online entertainment, and audiovisual recordings.
In addition, singer and actress Miley Cyrus registered metaverse and NFT-related trademarks of her name with the United States Patents and Trademark Office. Cyrus anticipates launching virtual clothing, entertainment services, drinks, and currency management software.
Several other notable alcoholic brands have already moved into the metaverse space. Tiger Beer, Heineken and Absolut Vodka, which launched its Coachella-themed metaverse, are recent perfect examples.
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